About Esstart
Esstart is an innovative live event platform designed to elevate engagement through interactive features like streaming photo walls, real-time games, and other dynamic tools. Tailored for diverse events—ranging from corporate conferences to personal celebrations—Esstart is a fully customizable and downloadable platform. The name “Esstart” cleverly symbolizes the phrase “Let’s start,” reflecting its aim to kick off impactful connections.
Project Overviews
Client Request
The client, Esstart, wanted to create a visually appealing and user-friendly website for their flagship product, Instant Spotlight. This interactive photo wall allows event attendees to upload images via QR code scanning, instantly displaying them on a big screen. The website needed to cater to two distinct audiences: professionals and DIY users. Each audience required unique sub-pages for a personalized experience. Additionally, the client envisioned scalability to incorporate upcoming products like Storybook. As the project evolved, new pages and functionalities were added to meet the client’s growing needs.
Our Role
KrishaWeb played a pivotal role in delivering UI/UX design and Webflow development to establish Esstart’s strong digital presence. We crafted an engaging and interactive website that highlighted the functionality of Instant Spotlight and positioned the brand for future growth. Post-launch, we continued to support the client by adding new product pages to maintain a dynamic online presence.
Timeline
Services Performed
- UI/UX Design
- Webflow Development
- React API Integration
- Zoho CRM Integration
Challenges
Navigating the client’s meticulous design preferences and ensuring flawless execution. Managing the complexity of designing and developing a large-scale CMS site in Webflow for the first time. Integrating Esstart’s existing React and Node.js-based web portal, including custom API integration for the login page. Implementing Zoho Forms within Webflow without relying on third-party apps, which required seamless API integration.
Solutions
Developed a custom JavaScript solution for smooth API integration with the client’s existing React and Node.js framework. Incorporated Zoho Forms directly into Webflow, eliminating the need for external tools. Conducted multiple one-on-one client meetings to align on design preferences, ensuring the final output precisely matched expectations. Adopted an iterative design process to continuously fine-tune the interface based on client feedback.
Outcome
- Interactive and User-Friendly Website: Delivered a sleek, intuitive website that engages users effectively.
- Client Satisfaction: Achieved high client approval for design precision and seamless user experience.
- Smooth Integrations: Successfully integrated login functionality and Zoho Forms without using third-party applications.
- Enhanced Product Visibility: Strengthened the online presence, paving the way for future product launches.
User Flow
High Fidelity Wireframes
Project Visuals
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