The primary aim of a website is to give users a rich usability and navigation experience and address their needs. If you cannot achieve these objectives, it calls for a redesign, where you can update content, align your goals with your target audience’s needs, and provide a user-friendly experience.
Such a website redesign fails if you don’t plan it well – no clear goals, insufficient testing, ignoring SEO, disregarding user feedback, or using outdated content. Even stakeholder buy-in and consideration of technological advancements are necessary for proper and successful redesigning. You can be certain of all these aspects if you consider a Webflow redesign.
Webflow website planning is easier because the platform itself offers various design options. You can create modern, scalable, and custom websites without extensive coding. Webflow allows customizations, design flexibilities, search engine optimization, and development + hosting facilities to boost your website rankings.
Continue reading this blog to understand the step-by-step Webflow redesigning process. Marketers, founders, and product teams can also use it as a guide to learn about the perfect time and mistakes to avoid in website redesign.
Let’s explore how Webflow redesign makes your life easier and stress-free through its visual development approach.
When Is It Time to Redesign?
How do you know when to redesign your website? When your website faces technical issues or usability problems, it’s the best time. It’s just that you should be aware of the possible symptoms of a bad website, and when you witness them, get started with Webflow website planning.
Technical symptoms include the following:
The slow loading time of the website
Security vulnerabilities of the existing framework
Fatigue from the outdated framework
Non-responsive mobile design
No optimization for search engines
Redundant CMS
Usability symptoms include the following:
Poor user experience, leading to a high bounce rate and low conversion rate
Outdated design, affecting brand perception
No reflection of brand identity, values, and messaging
Website redesigning is also planned when a brand changes its goals, adds a new target audience group, or introduces a new business line. If you seek a new look or just want to rebrand, website redesigning is an excellent way to make a statement in the industry. When competitors have reformed their websites and adopted modernization, it is a call for you to go the same way and adopt modernized website frameworks.
Step-by-Step Webflow Redesigning Process
Discovery & goal alignment
Webflow redesign starts with Webflow website planning, which requires you to identify the core purpose behind redesigning. It will help you understand your goals, existing problematic features and functionalities, and your target audience’s expectations. Based on these aspects, you can plan the new structure and align it with your branding goals.
UX audit & sitemap restructuring
Now, you must plan out the new structure for the website. List the sections that will remain the same and the changes to be brought about in the new or updated sections.
You must audit the technicalities as well as the user interface and website experience. Based on the observations, note the problems and identify the changes/adjustments required to correct them. You can also have samples of a few websites you want to emulate in content, format, or template.
Content planning
Content planning is a critical need for Webflow website planning. Check the relevance of existing content and its alignment with business goals. Do a keyword analysis. Based on this analysis, create new content, update old content, and add authentic reviews and testimonials. To enhance user engagement, you must also use many multimedia elements, including images, videos, and infographics.
Wireframing in Figma
You have the new structure and the content plan in hand. Now, you must create sitemaps and wireframes to clearly understand the new structure, Internal linkings within the pages and elements, and information architecture. You can build mockups to detect potential challenges in the actual Webflow redesign process.
Webflow-ready design & development
Finally, it’s time to put the visual elements in the structure to give it a final look. You will have to deal with choices between colors, new logo placements, a Webflow template to be selected, images, and videos. With the placement of content and visual elements, your website is ready. It must have a professional look, a smooth flow of content, easy structuring to navigate, and a friendly demeanor.
QA, launch, and post-launch monitoring
Once done redesigning, you must test the website for proper running on all devices and browsers, security checks, loading speed, functionalities, and features. Fix all the issues and also revisit the meta descriptions and meta titles.
Your Webflow redesigning is complete, and you are ready to launch your new website. You must also allocate some human resources, budget, and time to monitor the website post-launch. Such constant monitoring helps detect and correct issues on time before affecting your ranking or users’ behavior.
Common Pitfalls to Avoid
While managing this step-by-step Webflow redesigning process, you must avoid the following mistakes:
Keeping the same SEO plan as before: It will not benefit your redesigned website. Update your SEO plan after benchmarking current performance and creating a sitemap based on the new structure.
Ignoring usability and focusing only on design: It will not do your website any good. Without usability, you will still face low conversions, high bounces, and declining users.
Forgetting to set performance KPIs: It will not help you see the difference. The right KPIs help you measure your website performance with changes, updates, and adjustments.
Ignoring stakeholders’ take on the redesign: It will lead to a misaligned website. Considering stakeholders’ opinions lets you know industry best practices and aligns your website with those aspects.
Redesigning your website is a critical part of your business’s digital transformation. It is a strategic decision to streamline your processes, rebrand yourself, and become more customer-focused. And when you manage this with the help of Webflow, your process becomes easier, outcomes better, and users happier.
But it is critical to identify the right time to redesign the website, like when it faces technical or usability glitches or when you intend to rebrand. Once you determine this, understand that Webflow redesign planning is the foremost step that cannot be ignored. You must include the following in your checklist of Webflow redesigning:
Determine redesigning goals with stakeholders’ inputs.
Plan the timelines, allocate resources, and determine the budget.
Audit the user experience, and based on the results, restructure the sitemap.
Plan the content – retaining, updating, and new.
Create an SEO strategy for the redesigned website.
Build wireframes and mockups.
Design and develop the website.
Test, launch, and post-launch monitor based on pre-determined KPIs.
Conclusion
Unlock Webflow’s benefits with its visual elements, no-code responsive web design, built-in CMS and e-commerce functionalities, seamless integrations with third-party features, built-in SEO tools, and custom animations and interactions…so many to count.
